Client Name: 

CommuniCanine Training & Behavoiral Counselling

Industry:

CommuniCanine offers fun, effective dog training classes and lessons (in-person and online). Private lessons and group classes are led by Darcie Jennings, veteran dog trainer and behaviour expert, and her staff.

Project Brief:

The project aimed to transform an existing basic WordPress blog into a fully integrated ecommerce platform, enhancing the online presence of the business while rejuvenating its existing brand. This encompassed streamlining in-person class registrations, establishing an online course system with membership pages and account organization, integrating ecommerce functionalities, newsletters, and various other enhancements.

Key Deliverables:

Ecommerce Web Development and Online Branding

Developed a robust online store and enhanced digital presence to attract and retain customers.

Set up and maintained a reliable WordPress site with WooCommerce integration to manage products and transactions seamlessly.

Created a comprehensive membership system that included a forum for community interaction and automated payment tiers for different membership levels.

Built an efficient Learning Management System (LMS) with a secure paywall to monetize educational content and track learner progress.

Ensured smooth integration with the membership portal to foster a cohesive online community for members to engage and collaborate.

Provided high-quality video editing and sourcing services to enhance visual content and engage the audience effectively.

Offered professional image editing and sourcing to improve the aesthetic appeal and relevance of visual assets.

Optimized blog layout and content organization to improve readability, user engagement, and SEO performance.

Configured newsletters with automated email templates, organized by products purchased and individual class information. Once a client purchased a course, they were organized into their correct segment.

Linked newsletters and other communications with online purchase and course information systems for streamlined updates.

Incorporated Google Maps to showcase and locate dog-friendly businesses, enhancing user convenience and experience.