Client Name:

BarrelEye Downhole Tools

Industry:

BarrelEye Downhole Tools are developed with technology that reduces wear and tear, taking high performance drilling capacity to new depths for the oil drilling industry.

Project Brief:

The brand was established from scratch, with a logo strategized to convey a masculine and impactful presence in the oil industry – while still standing out as innovative and a force-to-be-wreckoned-with. Brand collateral extended to letterheads, email signatures, presentation templates, social media branding, trade show tent packaging, and various other elements.

Key Deliverables:

Logo and Brand Guidelines

In the logo design, the key emotions to convey were masculinity, strength, and boldness, which were seamlessly integrated into all supplementary collateral to form a cohesive package for BarrelEye.

Their primary goal was a simplistic storefront webpage that effectively communicated their brand narrative and spoke to their dynamic innovation, allowing easy expansion as their range of products and services grows.

 

Crafting engaging social media posts tailored for LinkedIn to elevate professional presence and connect with the target audience effectively.

Designing dynamic PowerPoint presentation templates to captivate audiences and deliver impactful messages with clarity and professionalism – allowing admins to edit and create as need be while on brand. 

Creating 3D renders of their drilling tools for marketing purposes. Renders were developed as vector. 

Additional projects have included corporate desktop wallpaper design, letterhead/business card templates, trade show tents, lead magnet, product brochures, trade show giveaways, and much more.